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Print on demand retail - Ailebo Consulting

Print on Demand

Launch a fully functional merchandise store with no existing products

What is Print on demand?

Print on demand is exactly what it sounds like. The printed product does not exist in a printed form until it has been ordered and paid for.

This obviously does away with the risk associated with having multiple products in multiple variances, such as size, colour etc. printed and delivered before demand for the product has been identified or a sale is made.

One of the downsides of print on demand is that the cost of printing, packaging and posting a single item is much higher than if higher volumes were ordered through a traditional manufacturer, therefore profit per item is much lower. The cost to print and deliver a one-off item will be much higher than what a department store will be able to acquire, however, as the buyer is receiving a unique, personalised, niche or exclusive product, the perceived value can be much higher.

Print on demand facilitates market testing with very low financial commitment.

There’s no need for a single item to be printed … not even for the product photoshoot. If it’s your dream to take your brand and content into print form, we can assist, either through consultancy or the set-up of a fully automated sales channel such as  Amazon, Etsy, eBay, Redbubble, Facebook, Instagram and private websites.

You can have your items printed and distributed from a local, Australian facility, or at international sites including China, Spain or the USA.

Print on demand may be used as a way to;

  • Establish a complete business with low overheads with POD used as an ongoing fulfilment method
  • Test the market prior to higher quantities being ordered
  • Offer a broader variety of products to a market
  • Offer personalised merchandise
  • Offer giveaway merchandise
  • Offer an artist a way to increase earnings

How to choose the right Print on demand platform

The Print on Demand platform you choose will depend on a variety of factors including;
  • Budget
  • Content
  • Range
  • Competition
  • Market confidence
  • Market thirst
  • Business goals
  • Sales channels &
  • Marketing budget
An emerging artist with a low budget should choose a very different POD platform than an established brand looking to test a new niche market, or an established artist with a growing following. We can help you choose the right platform for your budget and business goals. From sticking one toe in the water through to a fully automated international sales platform. Contact us today to discuss the options available to you in a free one-hour consultation call for new clients.

The Pro's and Con's of Print on demand


  • Print in established printable areas (front, back, sleeve, label) or all-over print (AOP)
  • Capacity for low to no setup costs depending on your skill level
  • Reach a global audience
  • Use local or international suppliers
  • Known/fixed COGS (including global postage rates)
  • Some platforms offer ability to sell within hours of account set up
  • Test high volumes of products/designs at low/no cost
  • Highly automated sales channels available
  • Set and forget options available
  • Publishing to an isolated market presents lower competition
  • Ability to jump into established markets with existing traffic
  • Ability to build a brand
  • Ability to create multiple separate niche sites from one hybrid online shopping matrix


  • Higher Cost of goods sold (COGS) compared to high volume print runs
  • Some setup costs if skill/time deficient
  • Lower per-piece profit (depending on demand)
  • Publishing to existing markets presents high competition
  • Publishing to an isolated market requires marketing
  • Publishing to an isolated market requires higher order fulfillment involvement 
  • Some publishing options require payment before the item can be printed and sent
  • Refunds and returns may still be applicable depending on the platform
  • There is no guarantee of sales

Real-world uses for Print on demand

One of the best ways for an established or up-coming artist, author, photographer, musician, performer, or other content creator, personality or brand to delve into printed products and merchandise, is via print on demand (POD).

Print on demand is not only a great way to test the market’s receptiveness to their content, and can be utilised for a variety of purposes.

The possibilities are quite broad.

  • A Photographer may use print on demand (POD) to create addirional sales revenues from existing work.
  • A  company may use POD to offer branded merchandise for giveaways & competitions.
  • A youth sporting team may use print on demand to create a range of supporter t-shirts.
  • A start-up may use print on demand gear to order one-off prints in a variety of t-shirts, mugs, phone cases and other gear to look more professional in a conference or event.

Offer a range that doesn't exist yet!

Even though these items don’t actually exist, you can sell these high-quality real-world goods and have your customers receive them in a matter of days. Test the market’s thirst for your designs with no upfront costs!

Get started in Print on demand?

You can start your own affiliate marketing store either on your own or speed up the learning curve with our assistance. We can help determine the right product range for you, generate the landing page, affiliate links, and blog content. We can also help you market your content! If online selling seemed like an unachievable dream, let us help you get there.
Here’s an example of a dropshipping and affiliate marketing store …

Sell in multiple online marketplaces

There are multiple sales channels available to marketers in POD retail. Using our print on demand suppliers and a cross-platform selling technique you can sell into Amazon, eBay, Etsy, Facebook, Instagram, RedBubble, a dedicated website, point of sale and via messenger.

Offer a wide variety of products

Print on demand can be so much more than t-shirts and mugs. With our POD contacts, you can offer customised blankets, shoes, underwear, swimwear, towels, hooded blankets, cropped hoodies, workout wear, pillows, cushions and more. See a more comprehensive list below. If you have a concept in mind, talk to us about bringing it to life.

Who else can make use of Print on Demand?

You don’t have to be an artist to make use of print on demand, although print on demand is a fantastic way for artists to turn their creative work into saleable products. The ease with which a design can be pushed through to market-ready products makes print on demand a perfect avenue for low-volume print runs. A bridal party can have fun with matching t-shirts or other take-home memorabilia, a family reunion can have a fun and memorable item for the group to remember the occasion and a group of travellers can have matching t-shirts for easy identification of group members in unfamiliar crowds. Allow participants to order their own style, colour and size. We have set up channels to create low print run merch. Contact us for details.

What are the upfront costs?

The upfront costs can be very, very low if you have the skill and time to create your designs in the appropriate format, source reasonably priced suppliers in the right country for your business model and set up one or more online marketplaces. The only real commitment in this scenario is time, however, you may still require assistance in planning, advice and connecting with appropriate platforms to get started. If your skill does not stretch across all these disciplines, we can certainly assist with as many services as are required, or simply consultancy if that’s all that is required. For a fully set up turn-key solution, we can facilitate this under the ‘Online Shopping’ web package. Get started today with a free one-hour consultancy call.

services we provide for print on demand clients

We can assist with:

  • Planning & strategy
  • Niche research
  • Graphic file preparation
  • Online account/store setup
  • Online store operations training
  • On-model, wearable product mockups
  • On-product mockups
  • Still image and video mockups
  • Real-world demo videos
  • POD automaton with suppliers
  • Sales channel integration
  • Marketing

Products that may be printed on demand

Print on demand products can take the form of:

  • Novels
  • Reference books
  • Low content books
  • Children’s books
  • Enamel mugs
  • Ceramic mugs
  • Travel mugs
  • Cushions
  • Cushion covers
  • Pillow covers
  • Blankets
  • Duvet covers
  • Hooded blankets
  • Snug hoodies
  • Sweatshirts
  • T-shirts (many styles)
  • Polo shirts
  • Tank tops
  • Fleece lined hoodies
  • Pyjamas
  • Sleepwear
  • Skirts
  • Dresses
  • Leggings
  • Yoga pants
  • Sports bras
  • Bike shorts
  • Children’s wear
  • Baby wear
  • Free form beach towels
  • Swimwear
  • Rashies
  • Car seat covers
  • Dog hoodies
  • Face masks
  • Jigsaw puzzles
  • Notebooks
  • Prints
  • Shower curtains
  • Bath mats
  • Mobile phone cases
  • iPad and tablet cases
  • Stickers
  • Shoes
  • Scarves
  • Hats
  • Drink bottles
  • Duffle bags
  • Toiletry bags
  • Knapsacks
  • Aprons
  • Plush toys
  • Travel mirrors
  • Curtains
  • Tote bags
  • Pencil cases
  • Coasters
  • Magnets
  • Tapestries
  • Socks
  • Greedting cards
  • Hardcover journals
  • Mouse pads
  • Desk mats
  • Wall clocks