Print on demand is exactly what it sounds like. The printed product does not exist in a printed form until it has been ordered and paid for.
This obviously does away with the risk associated with having multiple products in multiple variances, such as size, colour etc. printed and delivered before demand for the product has been identified or a sale is made.
One of the downsides of print on demand is that the cost of printing, packaging and posting a single item is much higher than if higher volumes were ordered through a traditional manufacturer, therefore profit per item is much lower. The cost to print and deliver a one-off item will be much higher than what a department store will be able to acquire, however, as the buyer is receiving a unique, personalised, niche or exclusive product, the perceived value can be much higher.
Print on demand facilitates market testing with very low financial commitment.
There’s no need for a single item to be printed … not even for the product photoshoot. If it’s your dream to take your brand and content into print form, we can assist, either through consultancy or the set-up of a fully automated sales channel such as Amazon, Etsy, eBay, Redbubble, Facebook, Instagram and private websites.
You can have your items printed and distributed from a local, Australian facility, or at international sites including China, Spain or the USA.
Print on demand may be used as a way to;
Pro’s
Con’s
One of the best ways for an established or up-coming artist, author, photographer, musician, performer, or other content creator, personality or brand to delve into printed products and merchandise, is via print on demand (POD).
Print on demand is not only a great way to test the market’s receptiveness to their content, and can be utilised for a variety of purposes.
The possibilities are quite broad.
There are multiple sales channels available to marketers in POD retail. Using our print on demand suppliers and a cross-platform selling technique you can sell into Amazon, eBay, Etsy, Facebook, Instagram, RedBubble, a dedicated website, point of sale and via messenger.
Print on demand can be so much more than t-shirts and mugs. With our POD contacts, you can offer customised blankets, shoes, underwear, swimwear, towels, hooded blankets, cropped hoodies, workout wear, pillows, cushions and more. See a more comprehensive list below. If you have a concept in mind, talk to us about bringing it to life.
We can assist with:
Print on demand products can take the form of:
