Approaching every design project with
Passion Appetite Inspiration Curiosity Experience Innovation Research Confidence Versatility Planning Structure Imagination Understanding Agility
Magazine design, covers, publication design, UI design, UX design, illustration, graphic art, photo composition and more, created by senior graphic designer and app founder, Obelia McCormack, take some time to explore …
Web and EDM (Electronic Direct Mail) designs can vary greatly, from simple, visually appealing ‘online brochures’ to fully automated, multi-platform integrated solutions, including shopping, drop shipping, and affiliate platforms. They can also be bespoke coded applications tailored to your specific needs. Whatever your requirements, Ailebo Consulting can assist with planning, design, consultancy, build, and project management. Both websites and EDMs should be designed to fulfill the unique purpose of your organisation’s business model, target demographic, and cost management strategy. Contact Ailebo Consulting today for expert advice, design, and construction of your web and EDM projects.
Tap/click a thumbnail to view the full design in isolation
Many principles come into play with UI and UX design and app development project management. An interface must adhere to established branding and show consistent interactive components to minimise the user’s cognitive load in learning new functions and interactions. Not only should an interface be refreshing and visually pleasing (UI design), but it must also be thoughtfully planned to reduce the number of interactions required, allowing users to complete crucial tasks with minimal clicks. Additionally, it should meet legal, business model, and privacy requirements. Effective project management ensures that these principles are seamlessly integrated, delivering a product that is attractive to users, user-friendly and compliant with necessary standards.
The print design experience should be luxurious, relaxing, clear, and engaging. The objective of print design is to captivate the reader, make the best use of beautiful imagery, and create a balanced mix between promotional and informational content while adhering to a consistent and concise style guide. Whether it’s business publications, promotional flyers, or other printed materials, the design should be recognizable, appealing to the target market, and draw the reader’s attention to key elements within the content. By focusing on these principles, print design can create a memorable and effective reading experience across various formats.
Tap/click to view each layout in isolation
The high speed turnover of news media requires a fast, but high quality design methodology. Having designed high profile publications such as Taste, Escape, Umag, QBM and others, with up to 168 pp produced per week, news media needs to maintain a strict high standard of design while maintaining a very productive workflow.
Crafting a successful cross-platform campaign involves the strategic creation and distribution of content tailored to the unique strengths of each platform while maintaining a consistent brand voice. This approach ensures that the target demographic remains engaged and continually reminded of the brand’s ethos across multiple touchpoints. By leveraging the specific engagement styles of different platforms, we can effectively nurture a community of brand advocates. Each piece of content should introduce key conversion triggers, social proof, and product differentiators, seamlessly guiding users through their journey to the point of sale (POS). This holistic method not only enhances brand visibility but also maximizes the impact of each interaction, driving higher engagement and conversion rates across all platforms.
Nurturing a community of brand advocates involves the regular creation of content that aligns with the target demographic, engages and reminds them of the brand ethos. This subtle form of lead nurturing can serve as a comprehensive feed that introduces many, if not all of the brand’s known conversion triggers, social proof, key product differentiators and entry points to POS.
Package design involves transforming ordinary elements into captivating and engaging visuals. This can mean refining images to remove any undesirable aspects or enhancing them to create something extraordinary. The process can range from batch processing for consistency and efficiency to highly detailed and creative edits that make the product stand out on the shelf. Whether it’s a subtle adjustment or a complete makeover, the goal is to ensure the packaging not only attracts attention but also communicates the brand’s message effectively.
Editing out unfortunate elements of an image or creating something magical from something a little ordinary. Batch processing through to highly edited or creative works.
Let’s chat about your next short or long-term project. You won’t be harassed or end up on a list – we hate that too.
